Floreo was founded by Vijay Ravindran and Vibha Sazawal. Vijay is an Amazon veteran (1998-2005), who led product and engineering for Amazon’s consumer ordering technology including the launch of Amazon Prime. Vibha is a computer science Ph.D., an advisor to Floreo and currently a lecturer at University of Maryland, with a past research focus on programming tools and children’s programming techniques. They both have extensive experience with autism as parents.